unityads.unity3d.comGrow user LTV with ads and In-app purchases | Mobile game monetization | Unity

Grow your business with Unity Ads Unity Ads helps publishers and advertisers reach their business goals. Publishers use Unity Ads to drive revenue from their mobile game. Advertisers use Unity Ads to acquire valuable new users. Get started Start advertising Choose the suite of services for what you need For Publishers Drive revenue while delivering a great player experience. Start monetizing For Advertisers Acquire valuable users at scale Get users Maximize revenue with Unity Ad monetization Integrate relevant ads into your game experience natively to increase earnings. Learn more In-app purchases (IAP) Unity makes it easy to integrate in-app purchases into your game, saving you significant engineering hours while helping you to generate more revenue. Integrate IAP Perfect your ad strategy Harness the expertise of our partners at DeltaDNA to know when, where, and how to use ads in your game – and make sure you show the right ads to the right people. Learn more In Angry Birds 2, Unity drives the highest ARPDAU through rewarded videos. Since we keep a simple, clear message of what players will receive, they’re knocking on our doors to get it. They love to get more birds through video ads!” Vineeth Sethu, executive producer, Rovio, Angry Birds 2 After turning off interstitials and designing rewarded video ads around the gameplay, ARPU from Unity Ads has been phenomenal. By encouraging players to opt in to watch an ad, we’ve had no loss in retention. In fact, we’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.” Mark Wang, cofounder and head of operations, Game Hive, Tap Titans With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10–$0.15 in Average Revenue Per Daily Active User (ARPDAU) from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.” Franklin Song, cofounder and COO, SOULGAME Inc, Soda World I needed an engine that made it easy to build a game, gather insight, and create a way to get paid. Using Unity Ads, Analytics, and IAP, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.” Majid Khosravi, founder and CEO, Twimler, Fruit Bump The most robust ad solution in gaming Scale and precision across ad sources Unified Auction delivers the highest revenue to developers, whether the advertiser comes from Unity, Google, or one of over 75 other demand partners. Learn more Comprehensive format support Natively integrate any format – rewarded video, banners, interstitials, rich media, playables, or even AR – into player gaming experiences to boost CPM results. See supported formats Simple setup Integrate ads directly in the Unity development platform. Even games built on other platforms harmonize with the latest version of Unity Ads to generate sustained revenue through lifetime value optimization and advanced analytics. Get started Simplify cross-platform IAP With Unity IAP, setting up in-app purchases across iOS and Mac App Stores, Google Play, Microsoft Store, and other app download sites has never been easier. You can enable in-app purchases across multiple stores with a single unified API. Once enabled, you get the insight you need to fully understand and optimize your in-game economy. Set up Unity IAP Learn more The 2020 Mobile Game Monetization Report Look back on the mobile gaming industry in 2019, and discover forecasts about what to expect in 2020. Download now Avoid these four common mistakes Learn about common mistakes and misconceptions when monetizing a mobile game – and how you can avoid them – in our free-to-download guide, The Four Monetization Mistakes that are Costing You Money. Download now See how Next Games boosts players’ LTV Next Games used rewarded video ads to increase player lifetime value – and 75–80% of their player base opted in to watch ads. Find out how they did it. Learn more Webinar: Increasing Player LTV Our on-demand webinar details tips and tricks from Unity experts to simply and effectively increase player LTV. Sign up Complete your player lifecycle management Acquire the right players User acquisition is essential to scaling your business – and it’s important to spend your marketing budget effectively. Learn more Engage your players at every step Personalize your game experience like never before with our Engagement Suite. Learn more Integrate Unity Ads Start using Unity Ads now or check out our documentation for support. 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